News Corp Australia has been chosen as a strategic partner for New Zealand online travel agency Mix & Match as it launches its expansion into the $5 billion Australian market.
Fiona Nilsson, News Corp Australia’s managing director, food and travel, said the partnership with Mix & Match was a welcome addition to the company’s News Travel Network.
“We are delighted to be the strategic partner of Mix & Match and we share their ambition for the Australian travel market as the industry begins its post-COVID recovery,” said Nilsson.
“News Corp Australia’s trusted media environments and engaged audiences will help Mix & Match grow its Australian business and we will provide the kind of marketing advice, resources and expertise that we are known for.”
Mix & Match CEO Tim Paulsen said News Corp Australia would provide a vital launch pad for the company’s Australian ambitions.
“As a challenger brand in the Australian market, we will now be able to access News Corp Australia’s trusted digital and print brands to connect directly with the majority of Australian online travel bookings,” said Paulsen.
“We believe there is significant pent-up demand in the Australian travel market. We will offer consumers the freedom to research and book a wide range of value-priced flights, hotels and other soon-to-launch products, all with the assurance of a professional call center when in-person assistance is needed.
Mix & Match uses comprehensive aggregation technology developed over the past 17 years. With a mobile app, regular exclusive offers and competitions and buy-it-now and pay-later options, Mr Paulsen said he was excited about the opportunity to offer the Australian traveler a unique flight booking experience.
Ms Nilsson said the News Travel Network had spent the past two years fine-tuning its market offering in preparation for the expected recovery in travel demand.
“We’ve been busy developing a series of new products to better capture consumers’ attention and turn that attention into action,” Nilsson said.
“The result is a product suite that combines simplicity, scale, and the kind of sophistication needed to make Mix & Match successful.”